Born from the style of America’s highways, Police sunglasses have grown into an all-round lifestyle brand. Police represents a farewell to stereotypes, and conformity. Police has decided to take a road less travelled.
There’s now jewellery fragrance and apparel and the brand has enjoyed continuous growth on the Italian market and considerable success on leading European markets too. Over the course of its history and through its numerous collections, Police has always known how to transform itself into an icon of society by introducing captivating new details with every collection.
It was the eighties, an important period in which sunglasses become a fashion accessory. Designers imposed their symbols and signatures and Police believed that in the end, these creations were without soul or real feeling. Despite the outward beauty of these accessories everyone looks the same, no one stand out. No one is themselves. There are health conscious yuppies and tailored suit power dressing and out of this Police is born. It was 1983.
